OXYGEN

Son of street vendors, Giu started on the streets, inventing his own creative ways to sell.
Giulliano Puga’s business was threatened several times, but none as radically as when the Covid-19 lockdown was declared.

The web series Oxigênio: A Story of Overcoming portrays the entrepreneurial journey of the clothing brand Labella Mafia, which, through a series of bold actions, turned a broken company into a promising one with a market value of over 200 million reais in just one year.